Letter about Mister Roger's Neighborhood covering Tana's book "LOOK AGAIN!"


Letter about Mister Roger's Neighborhood covering Tana's book "LOOK AGAIN!"


A letter from MacMillan to Tana Hoban about Mister Rodger covering her book 'Look Again' on his popular children's show.


Janet Schulman


Tana Hoban Papers, DG0460, Box 22, Folder 5, de Grummond Children's Literature Collection, Special Collections, The University of Southern Mississippi Libraries.


March 26, 1971


Copyright not evaluated.






A letter from The MacMillan company notifying children's booksellers about "Look Again" being featured on the popular children's show "Mister Roger's Neighborhood". The text reads as follows: The Macmillan Company; A Subsidiary of Crowell Collier and Macmillan, Inc.; 866 Third Avenue, New York, N.Y. 10022; Children's Book Department; March 26, 1971; Dear Juvenile Bookseller: On May 11 several million preschool children watching the popular TV show "Mister Rogers' Neighborhood", shown on 199 stations, will look at LOOK AGAIN!, a new book by Tana Hoban. Three days later they'll look again at LOOK AGAIN!; Mister Rogers uses this show-stopper of a book to demonstrate the enduring value of having good children's books around the house -- the kinds of books kids pick up again and again and continue seeing something new each time.<br />
The Kirkus Reviews put LOOK AGAIN! in orbit last month with their prepublication starred review. It is a book you are going to be hearing a lot about even without its double exposure on the prime rated "Mister Rogers' Neighborhood." If you haven seen it, order your copies today. It is a book we think you'll reorder again and again. Sincerely, (Mrs.) Janet Schulman, Marketing Director; JS/bh; P.S.     The only words in the entire book (aside from those on the copyright page) are on the dedication page: "To E., who taught me to see." Tana Hoban and her camera have created in LOOK AGAIN! a book that is going to teach all of us to see.


Janet Schulman, “Letter about Mister Roger's Neighborhood covering Tana's book "LOOK AGAIN!",” Online Exhibits at Southern Miss, accessed May 25, 2024, https://usmspecialcollections.omeka.net/items/show/549.

Output Formats